Christine Comaford Contributor

Thanks to mobile and the social web consumers now have more interests than ever. They can be engaged and exposed to their areas of interest whenever they want, and to whatever depth. It’s virtually impossible to keep up with the sheer volume of content being produced around every topic imaginable, and people are spending on average five hours a day consuming content.

http://www.forbes.com/sites/christinecomaford/2014/10/04/increase-customer-acquisition-by-400-with-storytelling/